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ADR-0021: Cartoon production cadence — 10 ep × 3 langs × ₸750K/ep all-in × every 2 months

  • Status: Accepted
  • Deciders: Jean
  • Date: 2026-05-02
  • Related SOT slice: Layer 2 → Cartoon “Мир Форм” (existing canon entry, supplemented)

Context

Заголовок раздела «Context»

Recalibration 2026-05-01 referenced cartoon S1 12-episode production but did not lock per-episode unit cost or cadence for ongoing production. Jean clarified 2026-05-02:

  • S1 = 10 episodes (NOT 12 as earlier inferred), in 3 languages (KZ + RU + EN), already produced and paid for
  • S1 airs 11 May 2026 on Балапан + TV+ (two separate channels, per existing canon)
  • Per-episode all-in cost = ₸700-800K (use ₸750K canonical) covering AI generation API + 3-person team labor (sound design + video editing + dub) + music + small variable costs
  • Production cadence target: new season aired every 2 months (S2 July 2026 → S3 Sep → S4 Nov → S5 Jan 2027 …)

Cartoon team is 3 full-time people:

  • Director
  • Sound engineer
  • AI generation visuals specialist + video editor

Team employed year-round; their salary allocation is INSIDE per-episode ₸750K cost, not a separate wages line. This avoids double-counting in cost model.

Decision

Заголовок раздела «Decision»

Cartoon production unit economics (canon):

  • Episodes per season: 10 (not 12)
  • Languages per episode: 3 (KZ + RU + EN)
  • Per-episode all-in cost: ₸750,000 ₸ (covers AI gen API + sound design + video editing + dub + music + cartoon team labor allocation)
  • Cadence target: new season every 2 months (~6 seasons / year aspirational)
  • Cartoon team headcount: 3 FT (director + sound engineer + AI gen visuals/editor) employed year-round
  • Costs flow through Production COGS, NOT core wages bucket

Y1 cartoon production budget (calendar 2026):

SeasonProduction windowAir dateY1 cost ₸M
S1 (10 ep)Jan-May 202611 May 20260 (paid earlier)
S2 (10 ep)May-July 2026July 20267.5
S3 (10 ep)July-Sep 2026Sep 20267.5
S4 (10 ep)Sep-Nov 2026Nov 20267.5
S5 (10 ep)Nov 2026 - Jan 2027Jan 20273.75 (50% Y1)
Y1 total₸26.25M

Y2-Y3 plan: continuous cadence 6 seasons/yr × ₸7.5M = ₸45M/yr, with МКИ animation tender Y2 application (₸260-378M Kazakhfilm precedent) targeted to fund S6-S8 production scaling, voice talent expansion, broadcaster sales.

Consequences

Заголовок раздела «Consequences»
  • Plus: Per-episode unit economics defensible — Jean has already produced S1 at ₸750K/ep, so the number is empirically grounded, not projected.
  • Plus: 2-month cadence creates content drumbeat for app retention (CocoMelon + PAW Patrol model — fresh content holds audience).
  • Plus: 3-person team size is lean — quality controlled, AI augmentation does the heavy lift.
  • Plus: Cartoon production NOT in core wages bucket = wages line stays clean at ₸120M without inflation from cartoon team.
  • Minus: Aggressive cadence requires AI generation infrastructure to keep pace. Y1 plan: fal.ai cloud (₸4M Y1 cartoon video gen line). Future option: cartoon-gen hardware tier when local video models mature (deferred to Y2-Y3 per Jean direction — NOT in Y1 base CapEx).
  • Minus: МКИ tender outcome Y2 not guaranteed; if missed, cartoon scales slower or requires alternative funding.
  • Следующие шаги: Lock cartoon team contracts with director + sound engineer + AI visuals specialist; brief Балапан + TV+ on cadence expectation (broadcaster slot reservation each 2 mo); set up production pipeline for S2 starting May; budget fal.ai allocation ₸80-100K per episode video gen; track per-episode actuals vs ₸750K canon to flag drift.

Alternatives considered

Заголовок раздела «Alternatives considered»
  • 12 episodes per season: rejected — Jean confirmed actual S1 = 10 ep, scope canon corrected.
  • Annual single-season cadence (1 season per year): rejected — too sparse, audience drops off between seasons (Pokémon / Pinkfong precedent shows continuous content drumbeat outperforms annual seasons).
  • Sub-contracted cartoon team: rejected — Jean prefers FT in-house team for quality control + IP ownership + ability to iterate on tutor/game integration narratively.
  • External animation studio licensing: rejected — would lose creative control, not aligned with mediafranchise vertical-integration thesis (ADR-0013 + ADR-0015).
  • Higher per-ep budget (₸1-1.5M): rejected — Jean has empirical S1 production at ₸750K, additional spend doesn’t proportionally improve quality at this stage.
Заголовок раздела «Related»
  • SOT: SOURCE_OF_TRUTH.md §Layer 2 Cartoon (existing entry supplemented)
  • ADRs: ADR-0013 (mediafranchise vision), ADR-0015 (vertical self-production), ADR-0017 (equipment best-in-class — covers cartoon gen hardware Y2-Y3)
  • Specs: docs/superpowers/specs/2026-05-02-canon-corrections-jean-direction.md §C9
  • Memory: project_oinap_v3_plan.md — update with cartoon cadence canon