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Decisions log

Locked decisions with reasoning. Check here before re-debating settled choices.

Last backfilled: 2026-05-02 from ADR-0001..0025 + decisions log Q1-Q10 + canon corrections C1-C10.

DateDecisionReasonReversible?Source
2026-05-04AI-pin companion-mode: parent watches live-feed (pull-only) + говорит через pin (PTT + always-on канал, 15 мин лимит); общий RGB-LED-кольцо как safety-индикатор; 2 физкнопки (PTT + privacy mute hardware-interlock); консент-логирование сессий для ребёнкаПревращает pin в семейный инструмент, удваивает родительский value-prop; LED hardware-interlock защищает от Humane-Pin репутационного провалаYes via new ADRADR-0027
2026-05-043D-печать тел AI-pin и фигурок Y1 — у партнёрских мастерских (Mega Almaty primary + backup в городе), 25-30% от retail партнёру, минимум ₸150K/мес гарантия, NDA + file license; in-house Bambu-ферма откладывается до Y2-Y3 при объёмах >5K шт/мес одной SKUY1 экономия ~₸9.4M CapEx + opex; рычаг от 3-4 конкурирующих точек в Mega; нет lock-in в железо до доказанного спросаYes via new ADRADR-0028 (amends ADR-0014 §3)
2026-04-19World design v1 adopted (Ғарыш-база orbital station hub, 6 biomes MVP: Степь/Пустыня/Горы/Море/Город/Космос; school bus = space-bus Day 1; quarter boss; AI tutor 3-axis customization)Comprehensive narrative + topology + progression spec — all subsequent design must alignYes via new ADR + Jean approvalADR-0001
2026-04-1912 canonical mechanics for MVP (replaces older 25-pool); 6 mechanic proposals as backlogScope discipline pre-launch; matrix architecture supports 432 combinationsYes via new ADRADR-0002
2026-04-19Matrix orthogonal architecture (mechanic × biome × subject) via Unity ScriptableObject + AddressablesEnables 432 combinations without rebuild; tech debt avoidanceNo (architectural foundation)ADR-0003
2026-04-19Level = school quarter; formula (класс-1)*4 + четверть; Levels 1-16 MVP grades 1-4Intuitive student-mental-model alignment with KZ school yearYes via new ADRADR-0004
2026-04-19Ғарыш-база is orbital station above Пішіндер-Әлемі (not separate planet) — through windows you see the home planet with biomesVisual + narrative coherence, signals scope at hubNo (set design canon)ADR-0005
2026-04-07Horizontal landscape orientation onlyConfirmed Jean preference + UI + multiplayer fitYes via new ADR (would require UI rebuild)ADR-0006
2026-04-19Single currency (Монеты) + premium (Кристаллы), no pay-to-win, no cross-mode skin locksKISS economy; ethical for kids productYes via new ADRADR-0007
2026-04-22 / 2026-05-02 amendedV3 dev contract sum = ₸57,84M canon (verified docx body §2.1 via python-docx)Earlier ₸17,08M and ₸51,24M figures were pre-final draftsNo (legally signed contract)ADR-0008 amended
2026-04-22GITEX 4-5 May 2026 cancelledResource focus on Astana Hub + Danone, not stand costYes via new ADRADR-0009
2026-04-22Astana Hub-first priority for funding (over VC / Danone)Non-dilutive capital + KZ residency + reputational anchorYes via new ADRADR-0010
2026-04-22Session decomposition methodology (S1-a..g, S2..S7)Parallel multi-session work without conflictYes (process change)ADR-0011
2026-04-22Tokenomics deferred to Year 2+ (post-MVP)Pre-MVP token launch is regulatory + reputational riskYes via new ADRADR-0012
2026-05-01Mediafranchise vision (CIS + Türkic ~55M kids 2-10, Y3+ metaverse cross-IP platform between «Мир Форм» and Valiant)Animaj-of-CIS positioning, inter-IP shared inventory, Pinkfong/Tonies trajectoryYes via new ADRADR-0013
2026-05-01AI-pin canon in MVP wearable; holograms + phygital bracelet DROPPED; modular self-prod (Chinese ODM electronic core + 3D-printed PLA bodies in-house)No good hologram tech 2026; AI-pin has direct comp data; 3D-print eliminates tooling lock-inNo (product line decision)ADR-0014
2026-05-01Vertical self-production (3D toys, AI-pin, smart devices, AI infra all in-house); Qtoys partnership 60/40 DROPPEDMargin control + iteration speed + IP retention vs partner dependencyYes via new ADRADR-0015
2026-05-01Multi-source funding strategy (drop ₸103,77M Almaty Finance bank-anchor headline)Diversified non-dilutive + dilutive + grants + partnershipsYes via new ADRADR-0016
2026-05-01Best-in-class hardware (RTX PRO 6000 96GB ECC over RTX 5090; Mac Studio M3 Ultra 256GB; Threadripper PRO 7980X)Reliability + ECC + warranty for 24/7 inference; 5090 disclaims productionYes via new ADRADR-0017
2026-05-01Release dates: game 1 Aug 2026 + Season Pass patch 1 Sep 2026 (start of school year). Earlier “1 Sep release” supersededSchool-year-aligned launch funnel + content drop cadenceNo (contractual broadcaster commitments)ADR-0018
2026-05-01Realistic financial baseline canon (Y1 ₸86M revenue, Y4 ₸4B, breakeven Y2-end); aspirational mid-tier model archivedInvestor + partner credibility; benchmark-grounded numbers; pre-MVP discount disciplineYes via new ADRADR-0019
2026-05-02Geographic Y1 = KZ national from Almaty + Y1H2/Y2H1 KG soft from Bishkek + Y3+ broader CIS/TürkicConcentrated execution + each milestone more credible than ambiguous “CIS partial”Yes via new ADRADR-0020
2026-05-02Cartoon production cadence canon: 10 ep × 3 langs (KZ+RU+EN) × ₸750K/ep all-in × ~5 seasons/yr; 3-person FT cartoon team inside per-ep allocationEmpirically grounded (S1 produced at this rate); creates content drumbeat for app retentionYes via new ADRADR-0021
2026-05-02Tranched SAFE T1 $200K + T2 $200K + T3 $150K = $550K total milestone-gated, $8M post-money cap, 20% discount, MFNForces traction discipline; lower initial dilution; clean investor narrativeYes via new ADRADR-0022
2026-05-02Local AI infrastructure: DeepSeek V4-Flash 284B + Kimi K2.6 1T on owned hardware; OIYNUP AI fine-tune on KZ corpus; no Anthropic API baseline; no Soyle enterprise (Jean tested); no Firebase (self-host on EPYC); no Adobe; no JetBrainsVertical AI moat + balance-sheet asset + ₸105M/yr Y3 savings + open-weight permanenceYes via new ADRADR-0023
2026-05-02Danone Y1 = ₸35M canon (multi-channel exclusive package), ₸350/kid lead pricing math (₸35M / 100K cumulative unique exposed); 3-option structure in CP v3Defendable cost-per-kid below mass-FMCG benchmark band; Take’s anchor restored from over-cautious recalibration dialYes via new ADRADR-0024
2026-05-02KazTelecom Y1 dual-option pitch (Option A cash sponsor ₸40-50M OR Option B cash ₸15-20M + telecom services ₸25-40M e-SIM trade), both equalTwo stakeholder paths inside KazTel + strategic e-SIM lock-in for Y2-Y3 AI-pin connectivityYes via new ADRADR-0025
2026-04-27Audience canon for client-facing: 2-10 (NOT 3-10 / 4-10)Hero on oiynup.kz + investor consistencyNo (canonical positioning)SOT §Aудитория проекта
2026-04-27Producer of cartoon: Grinvich Technology (NOT ALACAST)Internal team correction; ALACAST is unrelated entityNo (legal entity fact)SOT
2026-04-27Cartoon premiere channels: Балапан AND TV+ (two separate channels, NOT one)Two distinct broadcasters with different reach + demographicsNo (broadcaster contracts)SOT
2026-04-27AI tutor name: no default name in client materials; child names it during setup. “Спарк” is internal Figma/code label onlyPersonalization mechanic + brand flexibilityYes (implementation choice)SOT + ADR-0001
2026-04-274 canonical partner integration formats: (1) licensed hero as AI companion seasonally; (2) partner product as in-level bonus; (3) joint phygital toy with QR-skin unlock; (4) brand cameo in cartoon episodeConstrained menu prevents scope creep; aligned with industry FMCG/IP precedentsYes via new ADRSOT
2026ТОО Grinvich Technology (BIN 181240026177) is project legal entity; tax regime общеустановленный (not упрощёнка)Required for client tax deduction support; Astana Hub residency matrixYes (corporate structure change)memory feedback_tax_regime
2026-05-01OКЭД set: 59200 main + 32400 + 58210 + 59110 + 62011 + 74100 secondaryCovers full vertical-integration scope from registry; positive positioningYes (registry update)Q2 decisions log
2026-05-01CMO / Head of Marketing: Ivan Ivanov (real, not placeholder)Founder dual-role (design + marketing) Y1Yes (org change)Q3 decisions log
2026-05-01Methodology lead Лолита transitions to paid Y2+ (₸350K/mo gross + 15.5% overhead)Y1 free per her commitment; Y2+ scale requires paid commitmentYes (HR change)Q4 decisions log
2026-05-02 amendedMethodology lead Лолита paid Y1 at ₸300K/mo (was originally Y2+ paid only)Jean direction during canon-corrections sessionYes via new ADRcanon-corrections C6
2026-05-01AIFC HoldCo formation timing: Stage 2 Seed Equity round close (~Q3 2026, 6-9 months out)Cap-table cleanliness from priced equity day one; cost discipline pre-SeedYes (legal restructure cost)Q5 decisions log
2026-05-01Cayman / Delaware foreign HoldCo deferred to Series A (Y2-Y3) when international VCs enter cap-tableLocal KZ VCs lead Stage 1+2; international funds Y3+Yes (legal restructure)Q6 decisions log
2026-05-01AI-pin self-production via modular architecture (Chinese ODM electronic core + 3D-printed in-house bodies + magnetic snap-fit pogo); tooling cost = 0Infinite design flexibility + same-week iteration + LTV through body-collection economicsNo (architectural decision)Q7 decisions log + ADR-0014
2026-05-01Cartoon S2 production timing: as soon as possible — Y2 (2027) with МКИ animation tender ₸260-378M targetMaintain audience attention with no >12-month drought; tender-funded productionYes (timing slip possible)Q8 decisions log
2026-05-01Smart devices Y2+ form factor: EMO-style smart companion robot, modular-compatible with AI-pin coreSame electronic supply chain across pin + EMO + future products = cost efficiency + LEGO-Mindstorms upgrade pathYes via new ADRQ9 decisions log
2026-05-01Russia in INTERNAL revenue projection Y3+ with “geopolitical-conditional” note; client-facing materials say «страны СНГ и тюркский регион» (NOT «Россия» by name)Investor + partner audience-tailored messaging; honest scenario modelingYes (messaging change)Q10 decisions log
2026-05-02Founder fair compensation: Ivan ₸2M/mo + Irlen ₸2M/mo (was lower in earlier drafts); animator role added (₸450K/mo); cartoon team (3 FT) sits inside per-episode COGS allocation, NOT in core wages bucketReal KZ tech market rates + clean accounting separation cartoon vs core teamYes via new ADRcanon-corrections C6
2026-05-02Software stack stripped: -Anthropic API -Firebase -Soyle enterprise -Adobe -JetBrains -Copilot; +Claude Code Max +fal.ai; Y1 software ₸22M (was ₸40M)Local-first AI mandate per Jean direction; Soyle worse than open-source per Jean test; self-host backend on EPYC serverYes (new tooling decisions)canon-corrections C10 + ADR-0023
2026-05-02OIYNUP AI = vertical-tuned model name (DeepSeek V4-Flash fine-tuned on KZ corpus + cartoon scripts + 2K validated questions)Branded vertical-AI moat; customer-facing name simpler than V4-Flash technical SKUYes (branding choice)canon-corrections C7 + ADR-0023
2026-05-02AI-pin pilot ASP retail ₸40-50K (was assumed ₸70K); BOM ₸19,500/unit base + 25% buffer = ₸24,400/unit pilot; production 10K Y2 ₸11,400/unit base + 25% = ₸14,250/unit; margin 64-72% at 10K scaleKZ family income median ₸300-400K/mo; Tonies-class margin economics; price accessibilityYes (pricing strategy)canon-corrections C6
2026-05-023D printer roadmap: Bambu X1C farm Y1 + SLS Sintratec/Formlabs Fuse Y2-Y3; skip MSLA resin (toxic for kids); evaluate injection molding Y3+ when SKU stability >12moTonies precedent + production-grade alternative without tooling lock-in; PLA/PETG only food-gradeYes (production strategy)canon-corrections C6
2026-05-02Cartoon-gen hardware tier (3rd RTX PRO 6000 + extra workstation, ₸12-15M) deferred from Y1 base CapEx to ROADMAP option Y2-Y3; rely on fal.ai cloud for cartoon video gen Y1Cost discipline + local video gen models still maturingYes (capex timing)canon-corrections C6

Future decisions added to top of log. Each row:

  • Date: YYYY-MM-DD
  • Decision: what was decided (concrete)
  • Reason: why (1-2 sentences)
  • Reversible?: Yes / Yes via new ADR / No (irreversible due to contracts/legal/etc.)
  • Source: ADR / spec / memory file pointer

When a decision changes, do NOT delete the row — add a new “amended” row above with reference to the original. ADR addendums work the same way.